The big lie of advertisement showing it's full ironic glory.
But told with a smile, that makes all the difference, doesn't it?
Funny to see the parallel with the poster I did some time ago on this "subject". The text actually refers to Bill Clinton's quote from the 1992 presidential campaign "It's the economy stupid!", linking this to the present-day (economic) situation. It's the inside, stupid!
"Note to self" I'm not sure if it really is the answer, but I honestly think we get distracted too much in general by the outside, the image, the sugarcoated varnish of how things look, how things are presented, marketed and twisted instead of what they're actually about.
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